Joshua Millard established his London-based womenswear brand in 2016. After graduating from London College of Fashion in Bespoke Tailoring, Joshua gained experience at Jonathan Saunders and on Savile Row.


Being deeply influenced by his farming childhood in rural England, he aspires to create clothing which is transitional throughout the everyday. Informed by those who have worked the land, the brand aesthetic focuses firmly on texture and cut. Relaxed tailoring and luxe fabrication fuse with farming yet feminine detailing.    


Joshua works with independent makers and farmers who share the same regard for sustainability and conservation. The brand places great emphasis on the quality of fabric, with a strong focus on organic cotton, wool wovens, shearlings and lamb nappa. He endeavours to ethically source all the shearling from his family farm in Dorset, with a share of all sales going towards bumblebee & wild flower preservation.


The brand looks to challenge the luxury perspective of country wear and its relevance today.